E-commerce
Shopify and headless stores that sell the product properly, from the catalogue to the checkout.
Brands selling direct with a catalogue of twenty to two thousand products, who have outgrown a theme and want the store to look like the brand and convert like a good shop.
- Fashion, beauty and fragrance
- Footwear and sport
- Food, drink and homeware

- E-commerce store
- from£32,000
- Typical timeline
- 8 to 12 weeks
What's included
- Figma file with every template and state
- Live store on your domain
- Payment, shipping and tax set-up
- Product import and data clean-up
- Merchandising guide for your team
- 30 days of fixes after launch
- 01
Catalogue and customer research
How people browse, compare and buy, from your analytics and a round of customer calls.
- 02
Product page design
Imagery, variants, size guides and reviews designed around how the product is chosen.
- 03
Collections and search
Filters, sorting and search that make a large catalogue feel small.
- 04
Cart and checkout
A short path to payment, with delivery costs and dates shown early.
- 05
Shopify or headless build
Shopify themes for most stores, Next.js with Shopify when the brand needs more freedom.
- 06
Payments, shipping and tax
Set up and tested across every country you sell to, with real test orders.
- 07
Merchandising tools
Campaign pages, drops and featured collections your team can launch without us.
Twelve weeks, phase by phase
A typical plan. We confirm exact dates in the proposal, before any work starts.
Analytics, catalogue review and customer calls, then a written brief.
Home, collection, product, cart and campaign templates, prototyped on mobile first.
Theme or headless build, product import and the merchandising tools.
Payments, delivery rules and tax set up and tested country by country.
Real test orders on real cards, then launch and a close watch on the first week.
Work like this
Two launches where this was the heart of the brief.
All 41 projects
A mobile-first Shopify Plus store that sells a fragrance by feeling first and price second.

Headless store and drop pages the team can launch from Sanity in an afternoon.
Questions,answered

Something else on your mind? Ask the people who would build it.
hello@valden.studioMost stores are best on a custom Shopify theme: faster to build and easier to run. We suggest headless with Next.js when you need content-heavy drops, complex configurators or several storefronts.
Yes. We migrate products, customers and order history, and map old product URLs to the new ones so search traffic follows.
We connect the apps you need, such as reviews, subscriptions and email marketing, and keep the list short so the store stays fast.
Yes. Campaign pages, featured collections and drops are built as sections your team can arrange in Shopify or Sanity without a developer.
We agree two or three numbers in the brief, usually conversion rate, average order value and mobile speed, and report on them after launch.
Start with a30‑minute call.
Tell us about the site you have and the one you need. You get a written proposal with a fixed price and dates within a week.
Book the callBooking projects for spring 2027