The challenge
A fragrance house selling online like a pharmacy, price first and feeling last.
Most visitors came from a phone, read nothing and left. The product pages were a bottle, a price and a block of notes.
- Brief
- A mobile-first Shopify Plus store that sells a fragrance by feeling first and price second.
- Scope
- Shopify Plus storeE-commerce, Brand & motion
- Platform
- Shopify Plus
- Timeline
- 12 weeks
- Team
- Art director, designer, two developers
Our approach
A mobile-first Shopify Plus store that sells each scent by its story before its size.
Art-directed product pages, a scent finder in four questions, sample sets at checkout and a boutique feel carried into every template.
The live site
Launched in 2024. Desktop and phone, exactly as Maison Verel customers see them.
3.4%conversion, up from 1.9%
The outcome
Conversion rose from 1.9% to 3.4%, with sample sets now in one order in five.
- One in five orders adds a sample set
- Mobile bounce rate down by a third
- Twelve product templates, one design system
Valden understood that a fragrance is sold by feeling first. The store reads like our boutique and converts nearly twice as well.”
