The challenge
Subscribers loved the coffee and cancelled because the post arrived at the wrong time.
Northroast roasts in small batches in Leith. Its subscription had one rhythm, one grind and no way to skip a week.
- Brief
- A Framer site with Shopify subscriptions behind it, so coffee arrives before the bag runs out.
- Scope
- Website, subscriptionsWebsites, Care & growth
- Platform
- Framer + Shopify
- Timeline
- 8 weeks, then monthly care
- Team
- Designer, developer, care lead
Our approach
A subscription built around the drinker: when, how much and how it is brewed.
A Framer marketing site the team runs alone, Shopify subscriptions with flexible delivery, and a monthly roast page that sells the next batch.
The new homepage
The first screen Northroast customers see, on desktop and phone.
5.5%monthly churn, down from 9%
The outcome
Monthly churn fell from 9% to 5.5%, and skip replaced cancel as the common choice.
- Skip a delivery in two taps
- Roast pages published by the roasters
- Site runs on Framer with no developer
