The challenge
The queue was out of the door by eight, and half of it was waiting for the same loaf.
Kiln & Co had a lovely brand and a website that only listed addresses. Regulars wanted to order ahead; the shops wanted to know how much to bake.
- Brief
- Click-and-collect for nineteen bakeries, so the morning queue orders before it leaves home.
- Scope
- Website, click-and-collectE-commerce, Brand & motion
- Platform
- Shopify
- Timeline
- 10 weeks
- Team
- Designer, two developers
Our approach
A Shopify store built around the shop you collect from and the time you want it.
Collection slots per shop, a daily menu the bakers update before close, and a brand refresh that brought the paper bags and the website closer together.
The new homepage
The first screen Kiln & Co customers see, on desktop and phone.
31%of weekday orders now click-and-collect
The outcome
Within six months, click-and-collect made up 31% of weekday orders and morning waste fell.
- Daily menu updated by the shops themselves
- Bake quantities planned from next-day orders
- Collection in under a minute at the counter
