The challenge
Customers bought one mug to try, liked it, and never came back for the set.
Hollin makes everything by hand in Stoke. The old store listed 140 products in a grid with no way to see how they worked together on a table.
- Brief
- A Shopify store that sells hand-thrown tableware as sets, not single plates.
- Scope
- Shopify store, brandE-commerce, Brand & motion
- Platform
- Shopify
- Timeline
- 9 weeks
- Team
- Designer, developer, photographer
Our approach
Sets first: build a table, see it styled, buy it in one go.
A set builder on Shopify, styled table photography for every glaze, and product pages that explain the clay, the kiln and the care.
The new homepage
The first screen Hollin customers see, on desktop and phone.
£92average order, up from £64
The outcome
Average order value rose from £64 to £92 as sets became the default way to buy.
- Four in ten orders are now sets
- Glaze pages photographed in one consistent light
- Returns down after care notes were added
