The challenge
Every drop needed a developer, a week of tickets and a nervous launch morning.
Strade sells in limited runs. The old theme could not handle a drop page, a countdown and a surge of traffic at the same time.
- Brief
- Headless store and drop pages the team can launch from Sanity in an afternoon.
- Scope
- Headless store, drop pagesE-commerce, Care & growth
- Platform
- Shopify + Next.js
- Timeline
- 10 weeks, then monthly care
- Team
- Designer, two developers, care lead
Our approach
A headless store with drop pages the team builds from Sanity blocks in an afternoon.
Shopify for the catalogue and checkout, Next.js for speed under load, and a page builder made of the pieces Strade actually uses.
The live site
Launched in 2026. Desktop and phone, exactly as Strade customers see them.
11 daysto sell through the spring drop
The outcome
The spring drop sold through in 11 days with no developer on call.
- Drop pages built in an afternoon
- No downtime at the 9am rush
- Care plan covers every release since
Every drop page now goes live from Sanity in an afternoon. No tickets, no developer on standby, no drama.”
