The challenge
The clothes looked considered in the shop and ordinary on a phone.
Oren sells a small range of tailoring and knitwear. Its old theme squeezed every photograph into the same square and buried fit notes under tabs.
- Brief
- A store redesign that gives a quiet menswear label the presence of its Antwerp shop.
- Scope
- Store redesign, lookbooksRedesigns, E-commerce, Brand & motion
- Platform
- Shopify
- Timeline
- 12 weeks
- Team
- Art director, designer, two developers
Our approach
Editorial lookbooks that shop, and product pages that answer fit before price.
Full-bleed lookbooks with shoppable looks, a fit guide drawn from the tailor's own notes, and a redesign tuned for the phone first.
The new homepage
The first screen Oren customers see, on desktop and phone.
+46%mobile conversion
The outcome
Mobile conversion rose 46% in the season after relaunch, and size exchanges fell.
- Size exchanges down by a quarter
- Lookbooks drive one visit in three
- Product pages built from one flexible template
