The challenge
A new electric motorcycle, no dealers yet, and a launch date already announced.
Arkel needed riders to understand the bike, spec it and book a test ride online, without a showroom to fall back on.
- Brief
- Launch site and a live configurator for a new electric motorcycle, built for test-ride bookings.
- Scope
- Launch site, configuratorWebsites, Brand & motion
- Platform
- Next.js + Sanity
- Timeline
- 16 weeks
- Team
- Design lead, motion designer, three developers
Our approach
A launch site that sells the ride, and a configurator the engineers signed off line by line.
Next.js with Sanity for the content, a real-time configurator for colour, battery and seat, and test-ride booking tied to the regional calendar.
The live site
Launched in 2025. Desktop and phone, exactly as Arkel customers see them.
6,400builds configured at launch
The outcome
Launch week brought 6,400 configured builds and a test-ride waiting list in every region.
- Test rides booked out for six weeks
- Configurator finished by 41% of starters
- Pricing updates go live from Sanity
They built a configurator that our engineers trust and our customers actually finish. Launch week was the quietest week we had.”
