Buyers wanted a price in minutes. The website offered a contact form and a three-day wait.
Atlas moves containers between the UK and the continent for 900 businesses, but its site read like a 2012 brochure and every quote started with a phone call.
A rebuilt WordPress site led by an instant quote for the five lanes that matter most.
Lane pages written with the sales team, a quote tool tied to their rate tables, and case studies that show transit times instead of adjectives.
The first screen Atlas Freight customers see, on desktop and phone.
Qualified quote requests more than doubled, and the sales team now starts from a priced enquiry.
