Twenty-eight clubs, twenty-eight versions of the timetable, and joining still meant a visit.
Each club ran its own page with its own prices. Members could not book a class from their phone, and most joiners still signed up at reception.
One club template, a live timetable and a joining flow that takes four minutes on a phone.
Webflow CMS for clubs and classes, timetables pulled from their booking system, and prices kept in one place so offers change everywhere at once.
The first screen Fieldhouse customers see, on desktop and phone.
Online memberships rose 52% in the first quarter, and reception time went back to the members.
